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The Brain with Lipstick: Why We Keep Falling for AI
When I was a kid, I watched a bizarre little comedy called The Man with Two Brains. Steve Martin plays a brilliant but lonely neurosurgeon who, through a series of ridiculous events, falls in love with a brain in a jar. Not a metaphorical brain, not a quirky nickname for a genius—an actual, disembodied brain, floating in fluid, hooked up to wires. What sticks with me most is the image of him taking it on a picnic. He talks to it. Laughs with it. He even gives it a pair of car

Ben Farrell
Jun 10, 20253 min read


Why LLMs Struggle with Multi-Turn Conversations — And What It Means for Conversation Designers
In the fast-moving world of AI, Large Language Models (LLMs) like GPT-4, Claude, and Gemini are being hailed as game-changers for...

Ben Farrell
May 21, 20252 min read


AI in Customer Experience: Trends to Watch in 2025
If 2023 was the year everyone started experimenting with AI, and 2024 was the year it went mainstream, then 2025 is the year brands will...

Ben Farrell
May 4, 20253 min read


AI Isn’t Replacing Us — It’s Extending Us
When I go to weekend barbecues, I struggle when people ask, "So, what do you do?" I usually respond, "I work with AI" — but that's about...

Ben Farrell
Apr 28, 20254 min read


Are You Really Getting Value from AI? Here’s How to Tell (And What to Do About It)
AI has moved from the fringe to the front line. Whether it's a chatbot handling basic queries, tools writing content, or systems guiding...

Ben Farrell
Apr 17, 20253 min read
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